Solar leads are one of the most sought after marketing products in 2021. Whether you buy solar leads from a provider or generate them in-house, they’re the only way to grow your solar business and increase revenue.
There are many ways to lose money when going down either path, so it’s best to choose a method and stick to it for the long term.
In this article, we will discuss whether it’s better to buy solar leads or generate them yourself in 2021.
Advantages to Buying Solar Leads
If you buy solar leads, you will have instant access to a large number of potential customers who are actively looking for renewable energy solutions.
The sales professionals at the company that is selling these marketing services should be well-trained and knowledgeable about the different types of solar energy products on the market so they can offer some guidance when it comes to making purchasing decisions.
This enables your company to focus more attention on developing other aspects of business while still generating new revenue streams. Buying solar leads also has less risk involved because you don’t get charged for any leads that are low quality or that you can’t use.
Advantages to Generating Leads In-House
Having more control over your brand and marketing is the big advantage with generating leads in-house.
You own the marketing funnels and you can skip paying margins on leads.
It’s also better for long-term goal of selling the company.
If you’re thinking about generating solar leads in-house, the best way to do it is through hiring talented professionals to get the system set up.
This is where the disadvantages come in.
Disadvantages to Generating Leads In-House
The costs of hiring professionals to run your marketing system can be very high. It’s definitely an investment in the future.
It can also take a long time to get everything set up properly.
You’ll want to make sure you have the proper team in place that has talent and experience for generating solar leads. If not, it will be hard for you to scale up ad spend and organic content quickly.
Disadvantages to Buying Solar Leads
There’s some disadvantages here as well.
When you’re buying solar leads, it’s all about quality. You’ll want to buy leads that are interested in solar energy, have the money to spend, and are committed to making a decision.
The sad truth is, many providers are selling “aged leads” and other low quality leads at (you guessed it) cheap prices.
You have to be careful when choosing a provider and only choose one that provides high quality, exclusive, qualified leads.
In 2021, one of the biggest questions facing solar companies is whether they should buy leads or generate them.
Buying qualified solar leads will come with many benefits in both short and long term sales.
However, generating your own leads offers more control over where you are going as a company and how it builds out its marketing system – so let’s take a look at some numbers to find out which is better!
If you have a solid sales team and need to get selling quickly, buying solar leads will be your best option.
If you have capital upfront and want to own your marketing system, your best bet is to hire a team and start building landing pages, ad creatives, creative offer angles, analytics accounts, and linking it all together to start the lead flow into the pipeline.