It's no surprise that real marketers are quickly adopting a Data-Driven Design approach to their web presence.
This is a more efficient and productive method of building and maintaining a website because it involves:
- Building a "launchpad" site, then
- Continually improving that site, adding to and modifying it based on data that shows how users are (and aren't) using the site.
A Data-Driven Website also takes less time to launch, starts generating leads sooner, and is easier to budget.
The once overwhelming planning period is shortened to ensure that only the most important content is part of an initial launchpad site.
After the launch of the site, work is done consistently (continuous improvement cycle) to optimize it — each cycle completed in a defined time period.
During each continuous improvement cycle, a list of modifications that have the potential to improve the site's performance are addressed — those modifications are based on user data that show how users are (and aren't) using the site.